Running Head: INTENTION INTERFERENCE EFFECT The Intention Interference Effect: The Difficulty of Ignoring What You Intend to Do

Intentions have been shown to be more accessible (e.g., more quickly and accurately recalled) compared to other sorts of to-be-remembered information; a result termed an intention superiority effect (Goschke & Kuhl, 1993). In the current study, we demonstrate an intention interference effect (IIE) in which colour-naming performance in a Stroop task was slower for words belonging to an intention that participants had to remember to carry out (Do the Task condition) versus an intention that did not have to be executed (Ignore the Task condition). In previous work (e.g., Cohen et al., 2005), having a prospective intention in mind was confounded with carrying a memory load. In Experiment 1, we added a digit-retention task to control for effects of cognitive load. In Experiment 2, we eliminated the memory confound in a new way, by comparing intention-related and control words within each trial. Results from both Experiments 1 and 2 revealed an intention interference effect suggesting that interference is very specific to the intention, not just to a memory load.